Youtubers an underrated source of marketing!

There is an ongoing debate as to the level of power that youtubers have. Just take a look back to earlier this year when James Charles appearance at a Morphee store in Birmingham shut down the entire town. Youtubers are an underrated commodity in the digital marketing realm Just take a look at these statistics …

The future of Digital Marketing

Where will digital marketing be in 10 years time? what about 5 years time? According to Adobe’s Digital Distress survey 76% of marketers felt that marketing has changed more in the past 2 years than the previous 50. There are numerous trends and innovations taking over the digital marketing realm some you may know more …

Clickbait the risks and rewards!

It’s the end. We are on the final leg of the 4-part clickbait series, but this is the most important one. Over the past three weeks I’ve said nothing but good things about clickbait however, there’s two sides to the coin and it’s important we acknowledge that fact. This series isn’t ‘clickbait is amazing’ and …

Are you sure clickbait won’t work for you.

Welcome to our third instalment of the clickbait blog series. To recap for those who haven’t read the previous blogs go back and read them their great! ;). The first gives a brief overview of what clickbait is and the history behind it. The second talked about clickbait techniques to teach you how to clickbait. …

OMG these hacks changed my life! You wouldn’t believe number 3!?!?!

Did you fall for it? Did you get baited into clicking on this blog post? Did the tittle entice you to click the blog? Sorry but it was an example of clickbait. Clickbait it is a word synonymous to YouTube, BuzzFeed and other online magazines and articles. But it is heavily under used in other …

Burning up the competitors!!!

Two weeks ago we talked about a situation where digital marketing was used in inefficient ways that a company lost millions of dollars in it’s poor decisions. This week we will go over a brand that is leading the charge and intelligently utilising digital marketing in an interactive marketing campaign. “Burn That Ad” is a …

How to turn ads into purchases!

Marketing in the digital realm has become incredible congested and chaotic in recent times with nearly every large company fighting for consumers attention. We have come to a point where consumers are bombarded by ads from multiple different social media avenues. However, in order to have some success in the digital realm you need 2 …

How to waste $50 million dollars!!!

A simple disclaimer this blog is not a political commentary it is unbiased and has no preferences. Cool now that we have that out of the way, we can talk about the political party One Nation and how they are throwing their money down the drain and at this stage its 50 million dollars’ worth. …

What is Digital Marketing? and Why Now?

What is Digital Marketing, I don’t hear anybody ask. That’s usually because we all have some personal idea of what we think digital marketing is. For some they may think it is social media advertisements, for others it may be the world wide web, and for a few people it may be emails. Digital marketing …

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