What is Digital Marketing, I don’t hear anybody ask. That’s usually because we all have some personal idea of what we think digital marketing is. For some they may think it is social media advertisements, for others it may be the world wide web, and for a few people it may be emails. Digital marketing is all of these and more it encompasses all marketing from an electronic device or the internet. Companies leverage these digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.
Now with that general understanding of what digital marketing why is it important. Digital Marketing has held the mantle of being the next big thing for a while now but to many they haven’t realised that it isn’t the next big thing as it is Now, that it is in play in our current generation and to not see the importance of it will only lead to failure as a whole. In our daily lives we are constantly interacting with some form of technology, whether it be our phones, computers, tablets etc. we are in some way constantly connected to the internet making it the easiest and most effective way to reach us. It was found that we touch our phones on average 2,617 times per day, unlock it over 80 times per day and spend on average 5 hours per day browsing. (Hussang, 2017). With people being so attached to their devices it just goes to show that it is so important for businesses to take advantage of this opportunity and utilise this ‘next big thing’, NOW!
With one of Apples most recent updates they have put in a system called ‘Screen Time’ in the settings and I get weekly reports on my usage for that week. For me personally it turns out over the past week I was on my phone for 6 hours per day! AHHHH crazy, right? So, tell me your story how long do you use your devices per day? I also implore you let me know if you agree with my thoughts and to let me know if there are any topics you would like to see me cover in the future!
Hussang, T. (2017, July 27). Cell Phone Addiction: The Statistics of Gadget Dependency. Retrieved from King University Online: https://online.king.edu/news/cell-phone-addiction/
A blog on digital marketing 
I’m not sure how accurate my Screen Time is, but apparently I only use it about 2 hours per day!! But in a week I spend about 8.5 hours on social media and 5 hours on entertainment (eg. Youtube). So interesting to think about. Really appreciate your thoughts in this article – digital marketing has come so far and I think will continue to develop quite largely over the next few years. Good job Matt!
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I agree Sheridan digital marketing has come so far yet still can go further. Really appreciate the feedback!
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Really interesting article here Matt. Absolutely, Digital Marketing is currently the biggest thing, with most people owning some sort of smart device and being connected to the global world. Therefore it is extremely important that businesses do tap into this resource to ensure they are not left behind.
Great post!
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Thank you Ctl! Yes it is so important. I appreciate the feedback!
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Great post! It is soo important to be in the ‘now’, however I feel like some digital marketing technologies try to push us away from this. Maybe this is changing?
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