Are you sure clickbait won’t work for you.

Welcome to our third instalment of the clickbait blog series. To recap for those who haven’t read the previous blogs go back and read them their great! ;). The first gives a brief overview of what clickbait is and the history behind it. The second talked about clickbait techniques to teach you how to clickbait. This week is a little more lighthearted and will show you how clickbait can be implemented into a numerous range of industries.

Here are 5 Completely Random Outbrain Examples to Prove Clickbait Works Once and For All

I can already hear it now. The objections. The excuses…

“But clickbait won’t work in MY industry.”, “Those examples wouldn’t work with MY customers.”

B.S.

I dug through some news media sites (example being ESPN FC, Sydney Morning Herald etc…). Clicked on a random article. Scrolled to the bottom of it. And started taking inspiration from their outbrain syndicated articles that popped up.

Here are a few examples inspired by those I’ve seen, trying to show different industries and using different techniques to prove that you can implement clickbait in your own business.

Example #1. Retail/Fashion

This ad could work for just about any retail site, product, or service that caters to women.

Celebrity in the picture? Check.

Mystery & intrigue (“The World Was Not Ready”)? Check.

Topical award show (“Emmy”)? Check.

Specific item of clothing (“Dress”)? Check.

Exclusivity (“After Party”)? Check.

Looks like it ‘checks‘ out to me.

Example #2. Finance

Interest rates are about as boring and mundane as it gets. Important, sure. Boring, nonetheless.

And yet something about this title makes makes you want to click to find out more. It’s the cliffhanger from previous weeks blog (as evidenced by the phrase “this will affect”). It hints at future problems or issues that you should know about (but don’t currently). It creates an information gap that you now have to search out to close.

Just toned down a bit.

Speaking of toning…

Example #3. Fitness Product

Based around the idea of the dad bod, nobody likes that. Not even the people with dad bods. You know, old dudes with kids and a desk job.

Guess where those ‘power lunches’ and ‘happy hours’ and food trucks go? That stubborn, hard-to-rid belly. This ad names that problem, for that audience, specifically. Which is key.

The odd (preferred to even) numbered list and “simple steps” speaks to a zen-like simplicity in the solution.

While “shed” is a classic power word.

Example #4. Business

This is my personal favourite.

A photo of a realistic woman looking directly at you (People like eyes!).

Piggybacking on a brand like “Apple” and incorporating a power word like “Disrupting”.

Once again, doesn’t get anymore basic and boring than American manufacturing. From a content and advertising point-of-view, and yet this ad manages to somehow leap off the page. Thanks in large part to emphasising what’s interesting or unique, FIRST, before going into detail about their own offering.

Example #5. Dental Procedure

Let’s be honest with each other, nobody likes the dentist. We delayed visiting as long as humanly possible. It’s awkward and uncomfortable. So dentists, like it not, gotta sell.

Insurance doesn’t force us to specific dentists like other medical professions. We shop around. So it’s no different than looking for an auto-body shop to fix your car. (Okay, maybe a little different.)

Dental implants can also be expensive. It’s not a decision to take lightly. Which means the same content and information-assisted selling technique not only apply, but are required.

Those were 5 examples of clickbait that I have come up with. The main point of this weeks blog post was to prove to you that there truly is a possibility to use clickbait in your business, you simply have to be creative enough. The best part about clickbait is that it disrupts and grabs attention. You gotta get eyeballs and attention before you can convert it into new customers. Think about it; think how you can use clickbait for your industry? There are no excuses.

How have you been enjoying the clickbait series so far? Next week will be the final blog on clickbait where we will cover the negative effects and the line you mustn’t cross. It is highly recommended to read it before the real life use of clickbait. Can you come up with any clickbait ideas for your line of work? Let me know in the comments below.